Digital Content

WELCOME

This will be an action-packed endeavor, designed for you to engage actively as a group, in smaller cohorts and with me, ultimately putting your learnings into practice. We’ve outlined all the information you need to make the most out of your investment in this program and beyond.

How do I access the materials for the project? Check out the accordion sections below for materials and important links.

How do I navigate this site? Over the course of the project, you’ll complete individual modules that include short videos, reading materials, and reflection questions or worksheets.

• Each module will be released on a specific day. Once the module is available, you’ll be able to play the videos and dig into the reading materials.
• To stay on track, you should watch each module within 48 hours of its release.
• With each video, you’ll find reflections questions designed to help you apply the lessons. Most modules will also describe a specific assignment for you to complete individually or as cohorts.

What happens in WhatsApp?

Participants who get the most out of the program are those who engage and participate with the community, and this happens in WhatsApp, as well in our visual interactions. New to WhatsApp? It is an app that we recommend you download on your phone and desktop. We realize that you likely have many apps and methods to communicate with various groups and connections. Using WhatsApp helps us create a more dynamic learning environment for you rather than only relying on video participation. You will be sent an invitation to join our WhatsApp community for this project.

Course syllabus

To access the course syllabus, please click here to download it.

Introduction Module

Modern law firms are faced with more choices, challenges, and opportunities in building their legal businesses and practices. This requires more than a cursory appreciation for what a successful law practice requires - it demands a toolkit, mindset, and an intention that leads the firm on the designer's journey. Meanwhile, the experience economy is training all of us (as consumers) to crave seamless experiences across all the analog, tech, and human touchpoints that businesses use to attract us, sell to us, deliver to us, and retain us. Digital transformation is making this more of a reality while increasing pressure on businesses to look beyond just technology and into how we, as humans and businesses, need to interact with the technology.

*RECOMMENDATION: Please watch both videos below. They will give you both an introductory foundation on some of the things you will learn and reference throughout the program. This is just a taste as we will dig deeper once you we officially begin the program.

Module 1: The Organizational Client

This program is focused on better understanding the business of our clients. These businesses can range from straightforward, small-scale operations to complex and expansive corporations.

Regardless of the scale or complexity, it's crucial for us, as providers of legal services, to thoroughly understand what these businesses are and what they do. One of the most effective ways to gain insights into a business is by unraveling and understanding its business model.

NOTE: Here is a link the to the workbook for this Module. Feel free to watch the videos first or review the workbook first - they work together but don't require a certain order.

Module 1 Videos: Password is "eversheds" - Tip: feel free to watch at 1.25 speed

1. Navigating & Mapping the Client Business Model
2. Unlocking Insights (using conversational AI)
3. Intro to User Types & Needs Identification
4. Supplemental - Not Required - The Modern Legal Pro

Module 2: The Departmental Client

This module is focused on moving us from the client's business model to the position and model of the legal function within the business. We then start to look at the legal function in new ways - how it is perceived within its company and how we as legal service providers perceive it.

NOTE: For this module, please use the workbook as a guide. Access the Module 2 workbook HERE.

The module sequence flows like this:

1. Watch the short intro video
2. Section 1 of the workbook
3. Watch the video for section 1
4. Section 2 of the workbook
5. Watch the video for section 2 (Nationwide story)
6. Section 3 of workbook (case study)
7. Watch the video for section 3 (guides)

Links to the video and resources are embedded in the workbook. Feel free to access the video here too.

Module 2 Videos: Password is "eversheds"

Module 3: The Human Client & The Pitch

This module is focused on moving us toward the human clients. We must work to understand the motivations and constraints of the various stakeholders that will be impacted by client value ideas - stakeholders inside the client and our firm.

We then turn to pulling all of this program's content together to help you craft a pitch. The pitch is a key moment in the life of a client value idea and contains all the work of discovering and stress-testing the idea.

NOTE: For this module, please use the workbook as a guide. Access the Module 3 workbook HERE.

The module sequence flows like this:

1. Rewatch the very first intro video on Business Design
2. Read Section 1 of Module 3 in the workbook
3. Watch the video for section 1
4. Read Section 2 of the workbook
5. Watch the video for section 2

Module 3 Videos: Password is "eversheds"